Ecommerce Business Plan For Start Up 

Ecommerce plan are a great way to plan your future, but they can also be overwhelming. Luckily, we have created an ecommerce business plan template for you to use! 

Executive Summary Ecommerce Business Plan 

An executive summary is a short but crucial document that describes your eCommerce plan. It’s one of the first things investors and professionals will see when reviewing your business plan, so it’s important to have a well-written executive summary. 

The goal of an executive summary is to convince potential investors that you have a viable idea for an ecommerce business plan startup and should be given serious consideration as a candidate for investment capital. You can think of it as the elevator pitch or commercial for your business plan: You’ll have just enough time (one minute!) to make your case before they decide whether or not they want more information about what you’re doing. 

To write an effective executive summary, focus on answering three key questions: why someone should invest in this company right now, who needs this product/service/idea and how much money it could make if successful? 

Company Overview Ecommerce Business Plan 

This section of your ecommerce business plan is where you’ll be introduced to the company’s mission and vision for the future. Here are some tips for making this section shine: 

Don’t skip over this part! Your company’s mission statement is the core of who you are, what you stand for, and why it should be in business at all. The way that you write it will determine how people see your brand, so choose wisely and make sure it reflects how you want people to perceive your company. 

Think about what makes your product/service unique from other similar ones out there on the market. Then think about why customers would want to buy your product instead of someone else’s; what value do they get out of buying from a company like yours? Write down these answers in bullet point form so they’re easy to read later when writing up the rest of your pitch or presentation materials (which we’ll cover later). 

Ecommerce Business Plan Model 

Ecommerce Business Plan model canvas is a tool that helps to determine if you are building the right business to meet your goals. 

It breaks down all the elements of a business model into nine boxes and can be used by anyone, at any time during a startup’s journey. 

The 9 boxes include: 

  • Customer segments 
  • Value propositions (What do customers get?) 
  • Channels (How do they access it?) 
  • Revenue streams (How do you make money?) 
  • Key resources (What are needed to deliver value?) 
  • Key activities and processes (how does it work? ) 
  • Pricing models 
  • Key partners/alliances 

A eCommerce business plan serves as a guide. 

A eCommerce business plan serves as a guide to help you stay on track, but it is not set in stone. As we’ve discussed, the circumstances of your business will change frequently and often dramatically, so you’ll want to update your business plan regularly. Update your plan at least every six months; if there are significant changes happening in the industry or if things are going well (or poorly), more frequent updates may be warranted. You should also consider updating your plan based on new opportunities that arise during this time. 


When you are writing an ecommerce business plan, it is important to keep in mind that the goal of this document is to help you achieve your vision. You can use it as a guide for decision making and planning but ultimately you need to be flexible enough to adapt when things don’t go according to plan.